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NOW-NYC's Eye on the Streets

NYC's Pita Joe Uses Topless Child to Sell Falafel

Tell Restaurant to Sell Food, Not Children
Pita Joe's
postcard advertisements pitche $4.95 for a Falafel Sandwich, complimented with a picture of a young, shirtless girl, who has been so clearly pornified for the sake of an attention-grabbing advertisement...for falafel. We're wondering, what is this restaurant trying to sell exactly? What is Pita Joe trying to say? Perhaps, "Our food is enjoyed by sexually eploited youth, so you should like this too"? Or even, "Come one, come all, even child predators are welcome in our restaurant"? If anything, after seeing this postcard advertisement, many food-goers would make the conscious decision to not eat at Pita Joe. The photograph was credited to be taken by Erez Cohen, who is the co-founder of the local Pita Joe (2 W 14th St). Industries supporting and portraying the sexualized imagery of children are profitting off of just that, exploited children. Sell yourself with your $5 falafel sandwich, Pita Joe, not with naked children.

(Postcards seen on the streets around Manhattan)

Call and ask to speak with photographer and co-owner Erez Cohen at 212.627.7877 and demand that he stop profitting off of the explicit sexual suggestions in his advertising campaign.

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American Eagle Outfitters Photoshop Blunder

Photoshopper to-do list: Woman’s head larger than her waist. Check. Floating head in the background. Check. Curved knee jutting out from unseen body. Check. Ambiguous statement describing a product. Check.
Regardless of your style or interest to "live in jegging," wouldn't American Eagle be more appealing without their need to advertise their apparel with an oversized head and phantom body parts?

Call out American Eagle on their misguided take on women's bodies:
1-888-232-4535 (24 hours a day)
American Eagle Outfitters, Inc.
77 Hot Metal Street
Pittsburgh, PA 15203
Send AE an email

(As seen on 6th & 29th in NYC)

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BODY SHOP Anti-Slavery Ad

The Body Shop has joined forces with ECPAT (End Child Prostitution, Child Pornography and Trafficking of Children for Sexual Purposes), and the Cambodian anti-slavery activist Somaly Mam to take a public stand against modern-day slavery. Slavery may have been abolished on paper in 1865, but human trafficking persists, especially in NYC, home to JFK International airport - one of the central trafficking hubs in the world. At least 1.2 million people under age 18 are abused, beaten, raped and repeatedly sold in the global sex trade each year. Human trafficking often flies under the radar, hitting girls and young women the hardest. This fresh slew of advertisements is eye-catching and informative and make it impossible to be out-of-the-know. Bravo, Body Shop!

Sign their petition!


(As seen on 6th & 29th in NYC)
Questions? Email: contact@nownyc.org | Phone: 212.627.9895 NOW-NYC 150 West 28th Street, Suite 304, NYC

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